Salix Fruits
The company
Salix Fruits is a company that has grown in the double digits annually for around 10 years in the global fruit trading business and the import and export of fruits in the United States.
The Challenge
Understanding that trading is an information management and services business, Salix approached us to pose the challenge of helping them transform the company into a technology business with the ability to scale at a rate much higher than that of its traditional industry.
Our Approach
To address the challenge, we divided the problem into stages: marketing, sales, and internal operations. In the first year, we developed a hypersegmented marketing system to communicate relevant price offers to each client based on their country and usual products. In the second year, we created a marketplace that allows Salix buyers, sellers, and operators to manage supply, demand, container logistics, and financial operations. Customers receive segmented product prices and can track their orders from shipment to delivery, accessing physical tracking of containers and real-time collection and payment status. Growers can use the tool to offer their products and generate spontaneous offers to buyers.
Results
We are removing every barrier to growth in the company by shifting bottlenecks and outsourcing tasks that slow us down. We significantly increased trust in a young company like Salix by providing better visibility to clients and collaborators about the company’s processes. Collection times were reduced by improving the department’s productivity and ensuring new clients trust the company with bigger shipments in a shorter time. We will continue to walk this journey with Salix until it becomes one of the most relevant fruit traders worldwide.
